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Greenpeace Fishfinder

Localize fair fish

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Challenge

Greenpeace International commission us the design and development of a sensitive online tool for users to become aware of the delicate situation of sustainable fisheries in the Mediterranean area. Specifically, they wanted to inform users about the differences between sustainable fisheries and unsustainable fisheries, as well as European fishery labeling standards.

Challenge

Solution

We created the Fishfinder tool which, on the one hand, informs users in a clear way about what sustainable fishing really is and what is not, which encourages them trough all the "call to actions" along the website to download the Greenpeace fish pocket guide. On the other hand, it offers users the opportunity to geolocalize, assess and comment on fishmongers. In Spanish it was called seasonal fish and versions for Italy and Greece were made. 

Results

We were able to create a reference tool for Greenpeace followers and people interested in sustainable fishing, generating a significant traffic of visits to webs and webapps that has been maintained months after the launch campaign.

Fishfinder. Italy and Greece website design

Greenpeace Fishfinder Screenshot 1
Greenpeace Fishfinder Screenshot 2

Pescado de temporada. Mobile first website for Spain

marcoGreenpeace Pescado Temporada
marcoGreenpeace Menu
marcoGreenpeace Aviso App
marcoGreenpeace Pescado
marcoGreenpeace Cocinero
marcoGreenpeace Receta

Other projects with Greenpeace

Youtubers para salvar el Ártico

Greenpeace Fishfinder Screenshot 1

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