Transformed Greenpeace España's website to enhance user experience, showcasing transparency and driving recurring donations through an intuitive and scalable platform.
Client
- Greenpeace España
Services
- Brand Guidelines
- User Experience
- User Interface
- Front-End & Back-End Development
- Custom CMS
Industry
- NGO
- 1 years
PROJECT DURATION
CHALLENGE
Greenpeace España commissioned us with the design and development of a new website to strengthen their digital presence. Their main objectives were to provide more comprehensive information about their campaigns, enhance the user experience on their primary platform, ensure data transparency through audience-facing metrics, and increase recurring donations.
Our challenge was to create a modern, user-centric website that effectively communicates their mission while driving engagement.
SOLUTION
We prioritized user experience from the wireframing stage, ensuring an intuitive and accessible site structure. Inspired by traditional publishing and editorial design, the interface offers a polished, modern look that simplifies content consumption across devices. Our goal was to improve site navigation, making it easier for users to engage with Greenpeace's campaigns and access valuable information.
To support their transparency goals, we integrated data metrics and reporting features, allowing users to easily access key figures on Greenpeace's operations. Additionally, the site was optimized for conversions with clear pathways for users to become recurring donors.
We built the website in WordPress with reusable content blocks, allowing the Greenpeace team to independently manage and update campaign pages, blog posts, and multimedia.
RESULTS
The redesigned website provides Greenpeace España with a more engaging and user-friendly platform, enhancing access to their campaigns and information. It effectively showcases their transparency while offering an intuitive system that encourages recurring donations. With its flexible, scalable structure, the site is ready to support future campaigns and initiatives, reinforcing Greenpeace's mission of environmental sustainability.
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