/ WORK

Unified Macmillan Education's content into one streamlined platform, enhancing user experience and providing tailored navigation for diverse audiences

Client

  • Macmillan Education

Services

  • Brand Guidelines
  • User Experience
  • User Interface
  • Front-End & Back-End Development
  • Custom CMS

Industry

  • Educational

    PROJECT DURATION

  • 1 years

CHALLENGE

Macmillan Education, a leader in educational publishing, approached us with the task of developing a new website that would unify the content of their four existing corporate sites.

The challenge was twofold: first, to consolidate all the content into one cohesive platform, and second, to segment the information effectively for their diverse audience, including teachers, students, and businesses. The goal was to create a streamlined user experience while maintaining the brand's extensive educational resources.

SOLUTION

We spent four months collaborating with the Macmillan team to design a new information architecture that would make navigation intuitive and user-friendly. By carefully organizing the content, we ensured that each user group could quickly find relevant materials and resources. We focused on improving the user experience, reducing the number of clicks needed to reach important content, and providing a seamless journey through the website.

The design process incorporated modern, efficient UI elements to give the website a fresh look, while maintaining performance and accessibility. The new site reflects Macmillan's commitment to education, with clear, segmented pathways for each audience type. By creating a navigation system tailored to their needs, we helped users find what they needed faster, improving overall engagement and satisfaction.

Additionally, we provided strategic consulting on content structure and copywriting, refining their messaging and curating imagery to maintain a consistent tone across the site. After the site's launch, we carried out comprehensive QA testing and continue to offer ongoing multilingual support and maintenance, ensuring the site remains optimized and user-friendly for their diverse audience.

RESULTS

The new website has successfully unified Macmillan Education's diverse content under one roof, offering a more coherent experience for all user types. The streamlined navigation and modern design have enhanced usability, helping Macmillan's audiences achieve their goals more efficiently. With its robust structure and improved user journey, the platform is now better equipped to serve Macmillan's growing educational community.

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