/ WORK

Building, evolving, and scaling one of Spain’s leading hospitality platforms.

Client

  • Nexho®
  • Grupo Mahou San Miguel

Services

  • Brand Expression
  • User Experience
  • User Interface
  • Front-End & Back-End Development

Industry

  • Hospitality

    PROJECT DURATION

  • +6 years

CHALLENGE

A fully dedicated team from Doers DF supported one of the most ambitious digital transformation initiatives in the Spanish hospitality sector, led by Mahou San Miguel.

The challenge was to sustain and evolve a platform designed to support thousands of businesses in their day-to-day operations, while adapting to constant changes in business needs, integrations and user expectations.

SOLUTION

Working as an extension of the client’s team, tightly aligned with their roadmap and rhythm, we focused on long-term scalability rather than isolated deliveries. Ensuring growth without ever compromising stability, performance, or coherence.

A dedicated engineering team driving the platform’s evolution

  • Building and maintaining a robust, scalable web platform, fully integrated with the mobile app ecosystem.
  • Integrating a B2B marketplace, Salesforce and connecting with Mahou San Miguel’s internal systems.
  • Developing new functionalities and evolving existing ones based on real business needs.
  • Managing the transition and scaling from Rentabilibar to Nexho®.
  • Providing continuous maintenance, updates and iteration across platform features and services.

A product design team shaping the user experience

  • Contributing to the product design evolution, from UX improvements to full feature and section redesigns.
  • Applying and scaling the brand’s visual identity within the digital environment.
  • Creating and maintaining a scalable design system in collaboration with other teams.
  • Ensuring responsive adaptation and alignment between web and app experiences.
  • Supporting marketing initiatives through landing pages, campaigns and promotional content.
Nexho design system

Coordinated through continuous project management

  • Aligning roadmap, priorities and deliveries across teams.
  • Ensuring smooth collaboration with client stakeholders.
  • Maintaining consistency, quality and delivery pace over time.
Nexho hospitality

RESULTS

This project reflects what it takes to build and sustain a large-scale digital platform: long-term vision, continuous evolution, technology aligned with real business needs, and a team structure capable of adapting to complexity.

The platform has become a key digital tool for the hospitality sector in Spain, operating at significant scale:

  • 125,000+ points of sale connected
  • 41% active users
  • 50,000+ app users
  • 2M annual visits
  • 11M total impressions across web and app

Beyond the numbers, its real impact lies in supporting daily operations, improving efficiency and driving digital adoption across the sector.

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