Macmillan Education

The Macmillan publishing group, focused on teaching books, contacted us to develop their new website: www.macmillan.es. The two main challenges were, on the one hand, to unify the content of the four existing corporate websites into a new one; and on the other, to segment the content for the different Macmillan users (teachers, students, companies).

To create an effective information architecture and UX, for four months we worked on organizing a menu that would allow users to navigate intuitively through the different categories. We improved the user experience, getting users to reach their goals in fewer clicks, and gave the web a new modern and efficient design.